Kryptiq Names YRG as Public Relations Agency of Record

Portland, OR - February 6, 2009 – Kryptiq, Hillsboro-based healthcare technology leader, recently selected YRG, an integrated marketing communications agency, as its public relations agency of record. Kryptiq is an anchor client for YRG’s growing healthcare communications practice.

With healthcare at the forefront of our national dialogue, YRG and Kryptiq share a common belief in the ability of pragmatic, collaborative technology to dramatically improve the cost and quality of American care. By using Kryptiq’s solutions to share and utilize information, physicians gain better patient engagement, optimize practice revenue and enhance communication with health plans. YRG and Kryptiq also have matching client-centric cultures, and parallel dedication to measuring success objectives, continual progress and refinement.

“Our decision to partner with YRG as our agency of record was based in large part on their intimate knowledge of our industry and their demonstrated experience in working with influential press at the national level,” said Malcolm Costello, senior vice president of marketing and strategic relationships at Kryptiq. “As Kryptiq faces accelerating market demand for our technology, we recognized our need for a highly responsive agency with great industry reach.”

Previous to the agency of record relationship, YRG worked with Kryptiq to brand the company’s health plan solution Choreo®, which transforms provider contracting and network management processes.

“Magic is created when Kryptiq’s industry velocity meets YRG’s passion for driving big-picture strategies and achieving client objectives,” said Mike Heiser, president of YRG. “Together, our teams of talented, motivated people are collaborating to propel Kryptiq to the industry stature it deserves.”

This professional relationship not only allows Kryptiq to tap YRG’s public relations expertise, but also gain insight and perspective from YRG’s in-house brand consultants and multi-talented creatives.

Throughout its 40 years of business, YRG has compiled a renowned track record in branding and marketing strategy, research, creative, online and interactive, public relations, media planning and print media communications for clients. YRG’s know-how is not only in doing these things á la carte, but in integrating them into a synergistic brand experience.

About YRG

Founded in 1968 and headquartered in Portland, Oregon, Young & Roehr Group is an independent, integrated marketing agency providing strategic counsel and insightful branding. YRG also provides innovative public relations, advertising and online communications in markets such as electronics, software, education, transportation, manufacturing, healthcare and tourism. YRG offers the talent, experience, and global affiliations to help companies build brands, create demand, nurture relationships and become valued leaders of their communities. It is a member of the Worldwide Partners Network, the world’s largest privately held, owner-operated advertising and marketing communications network. For the last five years YRG has been named one of the top 50 business-to-business agencies in the U.S. by B-to-B Magazine. More information about the company is available by calling 503.222.0626 or by visiting http://www.yrgcommunications.com/

About Kryptiq

Kryptiq stands for fundamental, pragmatic change in healthcare. The company facilitates a first-of-its-kind collaborative network of care between physicians, patients and health plans. By using Kryptiq’s technology to share and utilize information, physicians gain better patient engagement, optimize practice revenue and enhance communication with health plans.

In an era when health information is siloed, Connect IQ® and Choreo® bring mobility to data, making it increasingly valuable and actionable. With Connect IQ, physicians and their staff securely collaborate with their colleagues, practices become more efficient, and patients gain access to personalized healthcare services. Choreo equips health plans with new levels of executive insight into provider networks, improving decision making, process efficiency and rapid response to changing market conditions. For more information on the company, visit http://www.kryptiq.com/.

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Press contact:
Kaitlin Stewart
YRG
503.222.0626
kstewart@yrgcommunications.com